Beer giant Bud Light found itself in hot water after launching a new ad campaign touted as “woke” and socially conscious. The campaign, which featured themes of diversity and inclusion, was intended to resonate with a younger and more socially aware audience.
However, the campaign’s messaging backfired spectacularly, leading to widespread backlash and calls for boycotts from prominent figures in the music industry. Vanilla Ice and Kid Rock, known for their rebellious personas and outspoken views, took to social media to criticize Bud Light’s attempt to align itself with woke culture.
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